About

Currently I am looking for a new challenge in digital marketing or product owner roles. My technical background as well as my unique business sense allows me to think scale & growth and I love sharing knowledge and evangelize.

Areas of expertise:

  • general expertise in all channels of digital marketing
  • external partnerships, from affiliate via referral to influencer marketing
  • paid performance and CRM
  • content marketing and strategy
  • understanding business development and product ownership, business process and working for growth

Recent work experience:

At AirHelp my job as Marketing Business Development Manager was to support Airhelp’s explosive growth (markets, growth areas, trends, customers, products etc) across marketing channels and product

  • Evaluation and development of business cases for new marketing activities
  • Development of a roadmap and strategy plus successful implementation of the Referral Program at AirHelp
  • Implementing process for competitor analysis

At eBay I worked as Content Manager for scaled content production of several thousand articles through partnerships (premium partners, influencer and content agencies).

I recruited, managed and optimized these partnerships, developed and executed content campaigns and reported on outreach, engagement and traffic performance using customized analytic and data-based optimization tactics. In addition I was responsible for the German Influencer Launch.


Before that I worked at blogfoster, an influencer startup, as Head of Publisher Sales and Blogger Relations and was responsible for the full funnel from influencer discovery to campaign delivery.  During this time my team managed over a hundred influencer campaigns (Sponsored Postings / Content Marketing / Advertorial to Affiliate Deeplinks) and build the framework for speedy delivery.

Projects

No doubt: Berlin is the startup capital of Europe. In order to help the ecosystem I run the Berlin Startup Jobs facebook groups with over 53K members total (Job offers of Berlin startups, internships and student jobs, for hire) and also moderate the main community group.

I love mentoring, in the past  for example for hub:raum (Deutsche Telekom) and Berlin Geekettes.

My background as a consultant:

I worked for over a decade as a consultant with a focus on what I call digital craftsmanship and tactics, meaning working with clients and their teams on how to use these tools properly (setup, workflows, procedures, etc) and do analysis and assessments. I publish in German and English and am known for my hands on and practical advise and training.

You can hire me: Usually I am the (external) senior part for internal projects who can also setup / run operations in the beginning before handing them over.

My customers are diverse due to my background and experiences: corporate as well as SMB and of course startups. I have a deep understanding of both tech and business and can work with any size of business, understanding the needs of small businesses as much as the requirements of bigger corporation.

 »You are generous with your knowledge and our one day session had me profoundly visualize my on-line business model in a manner that I believe saved me at least one years worth of growing pains.« João Duarte, The Strategy Guy

»It was very challenging to answer your questions at the last Startup Weekend where we pitched DubDuck! I would like to keep in touch and learn from your experience in the future.« Diogo Alves